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59 step-by-step guides for attendees and organizers — tickets, checkout, refunds, events, payouts, and more.

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For Attendees

Attendees

Buying Tickets

Buy Now, Pay Later: Split Your Ticket Purchase into Installments

On events where the organizer has enabled it, checkout offers Affirm, Klarna, and Cash App Afterpay alongside cards. Choosing an installment plan never costs extra on EventPassHero — your order total is identical to paying by card, and your tickets arrive instantly.

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Buying Tickets Through a Member's Link

When someone shares their personal EventPassHero link or QR code with you, just buy your tickets through it — the sale is credited to them automatically. If checkout asks "Referred by member," pick their name to make sure they get credit. Your tickets and price are exactly the same.

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Checkout Troubleshooting: Declined Cards, Timers, and Missing Emails

The quick fixes for the most common checkout problems: declined payments, the cart's 10-minute reservation timer expiring, the payment-setup notice, and confirmation emails that land in spam.

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How to Buy Tickets to an Event

Open the event page, choose your tickets, and check out with your card — no account required. Your QR-code tickets arrive by email the moment payment completes.

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Pick Your Seat on the Interactive Venue Map

When an event uses interactive seating, the cart shows a map of the venue — tap the exact table or seat you want and it's reserved for your order. Your seat is printed on your ticket, so entry is smooth on event night.

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How to Use a Promo Code

Enter your promo code in the code field on the event's cart and click Apply — the discount is reflected in your order total before you pay. Codes are event-specific and set by the organizer.

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Your Tickets

Refunds & Changes

At the Event

For Organizers

Organizers

Getting Started

Payments & Payouts

Accept Donations on Your Event Page

Turn on Allow donations at checkout in your event's Basic Info and a Donate block appears on your public event page. Supporters can give any amount without buying a ticket. Donations are a separate charge from ticket sales — they don't appear in your ticket totals, and you always cover the fees.

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Connect Stripe and Get Paid

Open Wallet in your organizer dashboard and complete the Stripe Connect setup — Stripe securely collects your banking, identity, and tax details. Once connected, payouts run automatically every day, with funds typically clearing in about two business days.

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Offer Buy Now, Pay Later to Your Attendees

Enabling Buy Now, Pay Later lets attendees pay with Affirm, Klarna, or Cash App Afterpay at checkout. You receive your full payout up front from the BNPL provider; the buyer's installments are the provider's responsibility, not yours. BNPL carries a higher processing rate (about 6% + $0.30 vs 2.9% + $0.30 for cards).

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Taxes on Tickets

When ticket tax is enabled on the platform, a tax rate is looked up by your event's venue ZIP code each time you save the event and applied automatically at checkout. Tax collected passes through to you — it is not a fee EventPassHero keeps. Your event's Reports screen shows the total tax collected.

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Understand Your Wallet and Payouts

Your Wallet shows your Stripe money at a glance: Available now, Pending (clearing through Stripe, typically 2 business days), your next payout, and your recent payouts. Payouts run automatically every day — no minimum, no manual request — and bank accounts, tax documents, and payout schedule live one click away in your Stripe dashboard.

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Who Pays the Fees — Absorb or Pass On

By default, platform and card processing fees are added on top of the ticket price and paid by the buyer. Turn on Absorb processing & platform fees on your event's Basic Info screen and buyers pay only the ticket price plus any tax — the fees come out of your payout instead. It's per event and changeable anytime.

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Event Setup

Add FAQs and Sponsors to Your Event Page

Add Q&A pairs on your event's FAQ screen and sponsor logos on the Sponsors screen — both appear on your public event page. Good FAQs mean fewer emails and more confident buyers; sponsor logos give your partners recognition and your event credibility.

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Build Your Event Page

Your event page comes together on two screens: Basic Info (title, story, dates, venue, theme, and buyer-facing options) and Banner, Gallery & Video (the banner image, a photo gallery, and an embedded video). A banner is required before you can publish.

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Collect Custom Info at Checkout

Add custom questions to your checkout using the Checkout Fields screen — choose per-attendee fields (asked once for every ticket, like meal choice or shirt size) or captured-once fields (asked one time per order, like a team name or company). Fields you create are saved to your organizer profile and reusable across events.

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Customize Your Checkout and Confirmation Messages

Four settings on Basic Info control what buyers read beyond the ticket list — the checkout button label, a custom message at the top of the cart, a Message from the organizer on the confirmation email, and per-event contact details that replace the ones on your profile.

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Draft Descriptions and Emails With AI

✨ Draft with AI writes a first pass of your event description or an email blast, using the details already on your event. Choose a tone and length, generate, then edit and refine before anything is applied. Nothing is saved or sent until you say so.

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Duplicate, Archive, or Close an Event

From any event's Overview screen, the Lifecycle section gives you three actions: Duplicate copies the event setup into a new draft; Archive hides the event from your dashboard without deleting it; and Unpublish (for live events) closes ticket sales while keeping the event page reachable.

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Make Your Event Private With a Passcode

Set a Private passcode on Basic Info and your event page locks. Anyone without the passcode sees a lock screen instead of your tickets, description, and gallery. Share the passcode with your invited list, and clear the field to make the event public again.

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Preview, Share, and QR Your Event

Three buttons at the top of every event hub — View event page, Copy link, and QR code. Preview a draft privately before you publish, grab a clean link for email and social, and download a branded QR code for print.

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Tickets & Seating

Block Seats From Sale

Hold specific seats back from the buyable pool — comps, sponsor reserves, accessibility seats, production kills. Blocked seats can't be bought by anyone until you unblock them, and unlike a checkout hold, a block never expires on its own.

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Copy a Ticket Type From Another Event

Clone a ticket type instead of rebuilding it. Pick any ticket from this event or any other event you run, and EventPassHero opens a copy in the ticket editor with the pricing, capacity, dates, description, and checkout questions already filled in. Nothing is saved until you review it.

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Design a Seat Map With the Editor

Draw your venue directly in EventPassHero. Trace sections over a floorplan with the circle, rectangle, and polygon tools, then tell each shape which seats it holds — either by picking existing seat codes or by generating them from a pattern. Every save keeps the previous version.

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Include Add-Ons With a Ticket Type

Add-ons bundle free extras — a drink voucher, a wristband, a t-shirt — into a ticket type. Each one generates its own scannable ticket so your door staff can redeem it separately. Up to 3 per ticket type, priced at zero. To charge for an extra, create a separate ticket type instead.

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Set Up Interactive Seating — Seating Charts, Tables, and Assigned Seats

Build a seating chart for your event — banquet tables, theater rows, or stadium sections. Enable Event Seating on the Tickets & Seating screen, add a seat map (upload an image/SVG or build one in the Seat Map Editor), then assign seat codes to each reserved-seating ticket type. Buyers pick their exact table or seat at checkout, with no double-booking.

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Organize Tickets Into Groups

Ticket groups bundle related ticket types under a heading on your event page — Friday, Saturday, Sunday for a multi-day event, or Sponsorship Tiers and Day Passes. Create them with Manage groups on the Tickets & Seating screen, then assign each ticket type to a group from its own editor.

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Reassign Seats After Purchase

Open your event's Seating Overrides screen to move any sold ticket to a different seat code after purchase. Type the new seat code next to the ticket and click Update, then use the Email button to notify affected attendees with their updated assignment and a venue map.

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Restrict Who Can Buy Tickets

Turn on Buyer Restrictions on your event's Buyer Restrictions screen to cap how many dollars any single buyer can spend, or build an allowlist of approved email addresses so that only those buyers can check out. The event page shows a "Buyer-Restricted Event" notice once restrictions are active.

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Set Up Tickets and Pricing

Open your event's Tickets & Seating screen and click + Add ticket type for anything you sell — general admission, VIP tiers, tables, sponsor packages, or free tickets. Each ticket type has its own price, capacity, per-order limits, and sales window, and you can edit any of it at any time.

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Marketing & Promotion

Create Coupons and Promo Codes

Open your event's Coupons screen and click + Add coupon to create a discount code with a dollar or percentage discount, an active date window, a usage cap, and the ticket types it applies to. Buyers enter the code in the cart and the price drops before they pay.

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Email Blasts and Marketing

Send one-off email blasts from your event's Emails & Blasts screen to three audiences — marketing leads, ticket holders, or organization members. Emails start from a template that already uses your event banner; preview and send yourself a test before blasting, then watch delivery and open stats fill in.

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Embed Tickets on Your Website

Go to Promote & Market → Embed inside your event to get a snippet you paste onto any website. When visitors click the button the ticket cart opens as a lightbox — buyers stay on your page the whole time.

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Event Heroes and Affiliate Tracking

Event Heroes gives every ticket seller — a member, a radio spot, a promoter — a unique tracking link. Every sale that arrives through their link credits them automatically. Open Promote & Market → Event Heroes to see the live leaderboard, add custom heroes, and export the breakdown for payouts.

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Meta Pixel and Google Tag Setup

Go to Promote & Market → Ad Tracking inside your event to add a Meta Pixel ID and a Google Tag ID. Both fire a PageView on your event's public page so your Meta Ads Manager and Google Analytics or Google Ads accounts can measure traffic and optimize your campaigns.

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Team & Staff

Members & Accountability

Reports & Finance

Daily Sales Report Emails

Turn on the daily executive report under Settings → Admins & Access and add any email addresses that should receive it. Each morning the report delivers sales totals, sales by ticket type, sales by affiliate, and detailed transactions — no dashboard login required for your board or finance team.

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Issue a Refund

Open your event's Cancellations screen, select the order, click Cancel selected, choose a reason, and confirm. Paid orders kick off an automatic Stripe refund to the buyer's original payment method, the tickets are voided, and the buyer gets a cancellation email with your reason.

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Payout Reconciliation — What's Inside Each Stripe Deposit

The Payout reconciliation tab in your Wallet breaks every Stripe deposit down by event and order — sales, refund clawbacks, and the net that hit your bank, tied out to the penny. Click any payout to expand it, download per-payout or summary CSVs, and filter by date range for month-end close.

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Reports and Exports

Each event's Reports & Finance screen shows net sales, net profit, fees, refunds, sales by ticket type, coupon usage, and the Stripe payouts that carried the event's money. The workspace Reports screen rolls every event into a 24-month revenue view, and Export CSV buttons on the attendees and reports screens give you spreadsheet-ready data.

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Share Your Refund Request Link

Every event has its own refund request link on the event hub. Hand it to buyers instead of fielding refund emails — they fill in a short form, pick a reason, and the request comes to you. Approving or declining is still entirely your call.

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Day of Event

Account & Support

For Members

Members

Selling

For Partners

Partners

Partner Program

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