Sell More Than a Ticket: Add-Ons & Upsells

The easiest revenue you’re leaving on the table is the checkbox right after ‘Add to Cart.’ Merch, meal upgrades, parking, sponsor packages, after-party access, and donations — sold as add-ons that lift every order with no extra work for your team.

Codes That Create Urgency: Coupons & Promo Codes

‘Use code EARLYBIRD by Friday’ is the oldest trick in ticketing — here’s how to run it right. Create percentage or flat-dollar codes, limit them to specific ticket types, cap total uses, set expiration dates, and track every code’s performance in your dashboard.