Here’s a number worth sitting with: text messages open at roughly 98%. Not opened-eventually, not opened-if-the-subject-line-was-clever — opened. So why do so many organizers run their ticket sales in one platform and their outreach in another, paying a separate monthly bill to email the very list they already built?
On EventPassHero, you don’t. Email and SMS marketing are built right into the organizer dashboard. The people who bought tickets, the members tracking their sales, the segment that hasn’t opened their wallet yet — they’re all already in the system. Your outreach lives where your tickets do, and there’s no separate Mailchimp invoice waiting at the end of the month.
Email marketing, without leaving the dashboard
From the same place you manage your event, you can send the messages that actually move tickets and keep your community in the loop. No exporting CSVs, no copy-pasting lists into a third-party tool, no reconnecting integrations every season.
Announcements
Drop the date, share the lineup, open the doors on ticket sales — straight to your list.
Ticket-sale reminders
Nudge the people who haven’t bought yet while there’s still time to fill the room.
Event-day instructions
Parking, doors, dress code, check-in — the details that make the night run smooth.
Post-event thank-yous
Close the loop, share photos, and tee up the next event while the energy is high.
The right message reaches the right group — automatically
A blast to everyone is the lazy way to email, and your audience can feel it. EventPassHero auto-segments your list so the message matches the moment. Outreach can be targeted by ticket type, by attendee status, and by the member tracking link a buyer came in through.
That means VIP-table buyers get the white-glove instructions while general admission gets the basics. People who haven’t purchased get the reminder; people who already have get the thank-you. And because sales tie back to each member’s tracking link, you can speak to a specific chapter’s audience without bothering everyone else.
A list you can segment is a list that actually performs. Everyone-gets-everything is how unsubscribes happen.
SMS: the channel people actually read
Email is the workhorse. SMS is the closer. When the event is hours away and you absolutely need people to see something, text is the channel that delivers — those 98% open rates are dramatically higher than email, which makes SMS the preferred day-of line to your attendees.
Built-in SMS covers exactly the moments that matter most:
- Text reminders as the event approaches, so nobody forgets the date.
- Event-day check-in alerts — doors are open, here’s where to go.
- Thank-you follow-ups that land while the night is still fresh.
Built-in email Built-in SMS Auto-segmentation ~98% SMS opens One-click unsubscribe
Built to land in the inbox, not the spam folder
The best email in the world does nothing if it never arrives. EventPassHero sends through properly authenticated infrastructure — SPF, DKIM, and DMARC are all configured the way mailbox providers expect — which is why typical inbox placement runs above 95%. That’s the difference between an announcement your community sees and one that quietly dies in a junk folder.
No separate stack. No marketing upcharge.
This is the part that adds up. Plenty of ticketing platforms treat email marketing as a premium add-on — a separate tool to wire in, a separate login, and a separate line item that grows with your list. EventPassHero doesn’t. It’s all in one place, and there’s no email-marketing upcharge.
For a chapter or a nonprofit watching every dollar, that’s real money kept in the budget — and real time saved not babysitting an integration. Your roster, your buyers, your sellers, and your outreach all live under one roof, which is exactly how a community platform should work.
The bottom line
You already did the hard part — you built the audience. There’s no reason to pay a second vendor to talk to them. With email and SMS built into EventPassHero, you can announce, remind, guide, and thank your people from the same dashboard that sells the tickets — segmented to the right group, authenticated to land in the inbox, and delivered on the channel they’ll actually read.
Ready to put your outreach where your tickets already are? Create your event and start sending, or book a quick demo and we’ll walk you through email and SMS together.
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