You worked hard to get someone to click “Add to Cart.” They want to be there. Their card is out. And in that exact moment — the one window where a buyer is the most willing to spend they’ll ever be — most events ask for nothing else. The easiest revenue you’re leaving on the table is the checkbox right after “Add to Cart.”
Selling the ticket is the hard part. You’ve already done it. So why stop there? With Add-Ons & Upsells, EventPassHero lets you offer everything that goes with the ticket — right inside the same checkout — so a single sale can quietly become a bigger one.
What you can add to checkout
An add-on is anything extra a buyer can grab while they’re already paying for their ticket. EventPassHero lets you attach a wide range of them to your event:
- Merchandise — chapter tees, hats, wristbands, commemorative gear
- Meal upgrades — a plated dinner, an open-bar package, a brunch add-on
- Parking passes — reserved or premium parking for the venue
- Sponsor packages — tables, logos, and tiers for the businesses backing you
- After-party access — the late-night room or the next-day event
- Donations — a quick give toward your scholarship fund or cause
Each one rides along with the ticket the buyer already wanted — no second checkout, no separate page, no friction.
Every add-on lifts your average order
Here’s the math that makes this so worth doing. Every add-on increases your average order value, and it does it with no extra work for your team. You set it up once; it sells on every order, all night, while you’re busy running the actual event. A $50 ticket that picks up a $20 tee and a $15 parking pass isn’t a $50 ticket anymore — it’s an $85 one. Run that across a full room and the difference is real money you would have left on the table.
The buyer is already saying yes. An add-on just gives them one more thing to say yes to.
Merch Meal upgrades Parking passes Sponsor packages After-party access Donations
Donations: preset or open-ended
For member organizations and nonprofits, the donation add-on is a standout. You can offer preset amounts — $25, $50, $100 — to make giving a single tap, or leave it open-ended so supporters can enter whatever they’re moved to give. Either way, it sits right in checkout, capturing generosity at the exact moment people feel most connected to your cause.
One order. One report. One payout.
This is the part that keeps it simple. Add-ons aren’t a bolted-on side system — they attach to the same order as the ticket. That means everything flows into the same reports and the same payout as the rest of your sales. Your treasurer sees one clean record. Your books reconcile in one place. There’s no second platform to log into, no separate deposit to chase, and nothing extra to untangle at the end of the night.
Built for how your events actually run
Add-ons aren’t one-size-fits-all — and they shouldn’t be. The right mix depends on your event. Here’s where they shine:
Galas
Pair merch with donations — sell commemorative gear and capture gifts in the same checkout.
Conferences
Add paid workshops and parking passes so attendees build the day they actually want.
Day parties
Offer VIP upgrades and after-party access to turn a single ticket into the full experience.
Fundraisers
Lead with preset and open-ended donations so every supporter can give at checkout.
The bottom line
You already did the hard work of selling the ticket. Add-Ons & Upsells let you make the most of that moment — merch, meal upgrades, parking, sponsor packages, after-party access, and donations, all in the same checkout, all in the same report, all in the same payout. Every one of them lifts your average order with no extra lift from your team. It’s the easiest revenue you’ve got, and it’s sitting one checkbox away.
Ready to sell more than a ticket? Create your event and turn on Add-Ons & Upsells, or book a quick demo and we’ll set them up with you.
Raise More Money With Less Stress.
Sell more tickets. Stay in control. Built for organizations that move the community.
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